Pioneer Chicken (or Pioneer Take Out, as it is officially named), was a Southern California fried chicken chain once heavily endorsed by O.J. Simpson and Kareem Abdul-Jabbar, that boasted hundreds of locations in their heyday. Founded in Echo Park, Los Angeles in 1961 by H.R. Kaufman, he grew Pioneer Chicken with heavy franchising, though their signature recipes probably did most of the heavy lifting, all with their mascot, Pioneer Pete, driving the chow wagon high above each location. When Kaufman sold the chain in 1987, there were 270 stores operated by 220 franchisees.