Plymouth Supercars 1970 Sticker

Designed as a value brand, Plymouth was well-suited to serve the post-war baby boom youth market as young men (and women) began taking to the streets, but Plymouth knew that customers wanted more. The combination of a line of lightweight vehicles with low price points, and easy access to some serious powertrains would propel the brand’s ascension from economy car nameplate to muscle car legend. Taking these lightweight cars and jamming a 426ci Max Wedge Hemi into them made for instant drag strip missiles, and professional racers saw what Plymouth was going and got behind them in great numbers. By 1970, Plymouth’s line of affordable muscle cars had blossomed into the Rapid Transit System, a group of true performers.