Gospel Truth Records T-Shirt

Established in 1972, Gospel Truth focused on taking the good word from the pulpit and delivering it into the hands of the masses. The label intended to “carry the message of today’s gospel to the people on the street,” as promotional material for the launch touted, but what separated Gospel Truth from other labels in the genre was that it made its music accessible to everyone. The label paired down-home, traditional gospel musicians with raw, revolutionary artists that adopted the conventions of rock, funk and soul, creating a sound that resonated with a hip, ’70s audience.