The design is sort of an inside joke amongst Jesse Fans. It all started on October 14, 2010 when Butch Walker tweeted: "blame: Jesse Malin...Johnny Walker, Jameson, and some others.." The tweets/social media shares that have followed nearly every Jesse show since have included #blamejessemalin for everything from hangovers to forgetting to eat to pulling over to sleep on the side of the road, skinned knees and failing immune systems bringing on colds. Basically, any death and glory feelings we all experience after a glorious show/party/night.
