Verve Records 1956 Crewneck Sweatshirt

Verve Records was founded in 1956 by Norman Granz, widely acknowledged as the most successful impresario in the history of jazz. The label was home to the world's largest jazz catalog which included some of the greatest jazz artists of all time. Verve also absorbed the catalogs of Granz's earlier labels, Clef, founded in 1946, Norgran, founded in 1953, and material previously licensed to Mercury. In addition to his extensive work in promoting jazz music, Granz was known for his anti-racist positions and for integrating jazz audiences in a time when integrating anything was pretty unheard of in a lot of places.