The Vipers were originally formed as the Salt Lake Golden Eagles in 1969. In 1994, the franchise was purchased by Palace Sports and Entertainment (owners of the Detroit Pistons and the Palace of Auburn Hills) and relocated for the 1994–95 season. A sponsorship deal with the Chrysler Corporation led to the naming of the team after their Dodge Viper, although the team's logo primarily featured a common Viperidae (a venomous snake). A similar deal was in place with another Palace Sports-owned team, the Detroit Neon of the Continental Indoor Soccer League, which switched its sponsorship to GMC in its final year and renamed the team the Detroit Safari after yet another vehicle, the Safari.
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