7 Up Yours 1999 Hoodie
Soft Drink Hoodie
designed and sold by Yossh
In conjunction with their ’99 marketing slogan “Make 7 Up Yours,” 7 Up distributed shirts that said “Make 7” on the front and “Up Yours” on the back, many of which got kids suspended for wearing them to school. Commercials featured comedian Orlando Jones walking down a street talking about the soft drink, with people seemingly angry or shocked by the risqué phrase “up yours” after he passed them. The ads and slogan quickly became popular, and the campaign lasted until 2005. This two-sided design includes both front and back prints!
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