Duquesne Beer Magnet

The Duquesne Brewing Company was officially incorporated on April 4, 1899. The first president was Henry Miller, formerly a furniture salesman. The original trademark of the brand was a depiction of Fort Duquesne (though it actually featured a depiction of the Fort Pitt Blockhouse with the words "Fort Duquesne" underneath it), and the more recognizable "Prince of Pilsners" trademark was added later. The brewery decided to use refrigerated train cars to ship the beer, an innovative move in the early twentieth century. A Chicago stockyard man, Max Epstein, connected Duquesne with Armour and Company, and had Duquesne's company logo emblazoned on one of the cars. At first sight, the Duquesne reps thought the car was a giant billboard...

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