Nicholson Bros. Motorcycles 1933 Magnet

Brothers Bernie and Lawrence Nicholson founded Nicholson Bros. Motorcycles in Saskatoon, Saskatchewan, Canada in 1933. If you think opening a motorcycle shop during the great depression in a town with few people and fewer motorcycles would end in certain failure, you would be wrong. The brothers imported bikes and support parts for numerous makes to sell from their shop, but also tried their hand at creating a mail order catalog. Given their central location, they were not only able to ship quickly throughout Canada, but also the U.S., and their business took off. While servicing and repairing bikes in their shop, Bernie's knack for explaining, the way motors worked led to him writing the bible of classic motorcycle repair.