Purity Flour Magnet

Purity Factories Limited began creating quality food products in 1924. It was in that year that three St. John’s businessmen – C.C. Pratt, A.E. Hickman, and W.R. Goobie – purchased a local confectionery and soft drink company, and began production of what were to become instant classics – Peppermint Nobs, candy kisses, and flavoured syrups. Using traditional recipes and only the finest quality ingredients, Purity became the sole producer of hard bread, a staple of the local diet which was used by fishermen as a bread substitute on their long journeys out to sea. It is also the main ingredient in the traditional dish known as “Fish and Brewis”.