Marathon Candy Bar Mug

The Marathon bar was a chocolate bar that was made by the Mars chocolate company. Makers of the famous Snickers, Milky Way Bar, and of course, the wonderful Twix Triple Chocolate Bar. During the time the Marathon Bar had a presence in stores, they were packaged with ruler markings on the wrapper. Most notable, in all of the 7/11 stores in the 70s, you would always see marathon bars on display there, packaged with ruler markings on the wrapper. Probably as a marketing tactic that made it better for the marathon bar to get recognized by children and other potential buyer when they were browsing the candy section. The bar has since been discontinued in 1981 most likely because of it's similarity to the other candy bars that mars was selling