Bomber Bait Co. 1944 Mug

In the early '40s, C.S. (Clarence) "Turby" Turbeville and Ike Walker fished their local Texas lakes and found themselves working to improve existing lure designs to work better in their local fishing spots. After coming up with a new design altogether that proved to be highly effective, friends began requesting them, and soon after, so did local stores. Seeing the potential, these two north Texas fishermen set up in a garage in 1944, working nights making their new lures as Bomber Bait Co. In 1946, the Bomber Bait Co. was incorporated, and new machine processes were developed. A year later, Bomber was already making 1,000 lures a day – a significant output for a product that had yet to see national advertising!