Butz Beer Phone Case

The Salinas Brewing Company and its successors, the Salinas Brewing and Ice Co., and Monterey Brewing Co. were all evolutions of Salinas' first brewing enterprise established in 1874. The "Salinas Brewery" was started by Lurz & Hagner, and had an initial output of about 240 barrels annually. By early 1938, the Neubert family had assumed total control and restructured the business. The "new" enterprise was named the Monterey Brewing Company - named for their most successful brand of beer. The newly reorganized company continued to market their most profitable brands: "Old Monterey Ale," "Old Monterey Bock," and "Rodeo Beer." They also added "Gold Age Beer" and "Butz Beer."