Magic Kingdom Truckin' #3 1977 Pin

The social remnants of the '60s were still vibrant in the early '70s, although they had taken on a more materialistic expression. Vans became the transport of choice for many 'counterculture' types. Their trucks, made up of equal parts of rolling interior design display and airbrushed billboard, were personalized automotive expressions and as varied as their owners/builders. It didn't take long before vanners started getting together to hang out, so truck-ins or truckin' events became increasingly common, including some hosted by VANS Ltd. that happened at the most magical place on earth... at least three times, apparently.