Sturgis 50 Years of Thunder 1990 Pin

The Black Hills Motor Classic, aka Sturgis Rally, is a motorcycle rally held annually in Sturgis, South Dakota, and the surrounding Black Hills region. It was founded in 1938 by a group of motorcycle riders and originally focused on stunts and races. Over the years, the rally has become a pluralistic endeavor that consists of events put on by many different groups ranging from road trips and races to concerts and parties. 1990 was the event's 50th anniversary, and before you whip out the calculator, several years during WWII were canceled due to gas rationing. From the original nine riders in 1938, attendance in the modern era has historically been around 500,000 people, so needless to say the event is still going strong.