Five Alive 1979 Pin

Five Alive was a line of fruit juice blends created in the late '70s, so if you're an '80s kid, you undoubtedly consumed some at one point. Both the name and the five colors of the logo referred to the five fruit juices each variety contains. Marketing for Five Alive featured the slant rhyme catchphrase “get a taste for life”. Starting in 1981, Five Alive was released in traditional juice box cartons alongside the 12 and 16 oz. cans of frozen concentrate. By the '90s, Five Alive was no longer available in the U.S. market and not long after that it had disappeared from international markets as well.