SPG Bremen 1965 Sticker

SPG was originally brewed in Bremen, Germany, and was introduced to the U.S. market in 1965. The distinctive label depicting a woman wearing a traditional dirndl was introduced with the advent of bottled beer. The local artist commissioned for the label drew his inspiration from the styles worn by local waitresses at the time which are still worn as traditional folk apparel today. Over the years the label became more stylized (and busty) as SPG became an export-only beer, catering to American consumers. In time, brewing was moved stateside, changing the overall flavor considerably, something that is attributed to no longer sourcing water from the Alps.