LBJ All The Way 1964 Sticker

In the 1960 campaign, Johnson, as John F. Kennedy’s running mate, was elected Vice President. On November 22, 1963, when Kennedy was assassinated, Johnson was sworn in as President. First, he obtained enactment of the measures President Kennedy had been urging at the time of his death–a new civil rights bill and a tax cut. Next, he urged the Nation “to build a great society, a place where the meaning of man’s life matches the marvels of man’s labor.” In 1964, Johnson won the Presidency with 61 percent of the vote and had the widest popular margin in American history–more than 15,000,000 votes. The Great Society program was Johnson’s agenda for Congress in January 1965: aid to education, attack on disease, Medicare, urban renewal and more.