Magpie Electricals Sticker

In Essex in 1138, the Twelfth Doctor anachronistically played his electric guitar through a Magpie Electronics amplifier on a tank in a medieval castle. (TV: The Magician's Apprentice) He later used this same amplifier on the TARDIS. (TV: Before the Flood) In 1953, the Wire contacted the owner, Mr Magpie, making him sell television sets cheaply as part of her plan to "take people's faces, their essences" and get a physical body. (TV: The Idiot's Lantern) Although Magpie himself was killed by the Wire, Magpie Electricals survived the loss of its proprietor, and continued to exist well past the 1950s.