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Avoid big blocks of text without spacing. Bullet points are more easily readable than long sentences. Highlight phrases that can potentially convert your customers. White spaces can increase sales in e-commerce. So, use them wisely! Make your t-shirts scannable. At least, add the basic feature of zooming in while hovering over the product. Adding expert advice under each product description can be a powerful source of distinction. Keep the themes and lengths of your descriptions consistent. Finally, make sure the descriptions are SEO-optimized.