New Alliance Records Sticker
Defunct Record Label Sticker
designed and sold by MindsparkCreative
New Alliance Records was an independent record label founded by American musicians D. Boon and Mike Watt (of The Minutemen) and longtime friend and associate Martin Tamburovich. They were inspired by the example of their friends in southern California band Black Flag who had earlier formed SST Records. The existence of SST led Watt to understand, according to a 1987 interview he gave to Musician magazine, how easy it was to get a record made: "All you had to do was pay the record plant man."
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