Say Yes to Michigan 1982 T-Shirt

“Say Yes to Michigan” was a tourism campaign launched in January 1982 which saw an onslaught of TV, radio, and print advertisements, as well as T-shirts, buttons, and other promotional items. The slogan appeared on the official state map that same year, and a variation of the phrase came into play that was simply “Yes! Michigan.” A television commercial was created in 1986 to celebrate Michigan’s 150th birthday, that included a cheesy jingle called “Yes! Michigan — The Feeling is Forever.” The slogan reached almost cliché status throughout the '80s as it was used to sell everything from apples to automobiles, but the '90s saw the campaign wind down and fade away, eventually being replaced with “Great Lakes. Great Times.”