KZAP Sacramento Cool Cat 1968 T-Shirt

On November 8, 1968, classic music station 98.5 FM KXRQ emerged from months of silence as KZAP after being purchased by Lee Gahagan. The new free form radio station quickly found its groove and had an immediate impression on the large college crowd in Sacramento. Playing an eclectic mix of rock 'n roll music, KZAP was a very much a college radio station that appealed to a youth audience that had never really bought into the other commercial stations. The station remained extremely progressive, and was the first station in the United States to air a commercial for condoms and was an early adopter of Stereo Quadraphonic sound technology. When Gahagan unexpectedly died in 1972, KZAP settled into an album-oriented rock format.