Detroit Techno Tank Tops

A minimal tribute to their classic.

Where the house is deep and the pancakes are pancakes.

This one's for all the old ravers who can't ESRR like they used to... Sleep Sleep Sleep Repeat!

This design is based on very advanced electronic music and old school Techno. Drexciya and Detroit techno influences.

A minimal tribute to the early techno classic!

A minimal tribute to the early techno classic!

A special limited edition collection available for the next 20 days (until June 15th) in celebration of the DEMF | Detroit Electronic Music Festival 20th Anniversary and its LIVE Stream Event on May 27th

Detroit Electro shirt represent the 313

A modern graffiti design, glowing in the streets at night, just as we do, when the night falls, we rise!

Optic Nerve Hud T-Shirt Designed by Kyle Irvine The Optic Nerve is the dark electronic movie score sound of the streets of Detroit and the true Detroit Techno sound. The presentation of the music reflects the streets of Detroit in a cinematic soundscape environment, taking advantage of the producers' training in the various arts of concept and orchestral arrangements. The recordings focused on the idealism of escapism by the use of synthesizers and string-lines to convey a futuristic view and mirrored the sound of mid-90s Detroit. Keith Tucker has branded his craft into a vision of dramatic, as well as rhythmic, movie themed scores that focus on the future; and challenges the mindset to evoke emotion into dance music.

United We Scan (black)

Optic Nerve Direct Beat Red T-Shirt Designed by Keith Tucker The Optic Nerve is the dark electronic movie score sound of the streets of Detroit and the true Detroit Techno sound. The presentation of the music reflects the streets of Detroit in a cinematic soundscape environment, taking advantage of the producers' training in the various arts of concept and orchestral arrangements. The recordings focused on the idealism of escapism by the use of synthesizers and string-lines to convey a futuristic view and mirrored the sound of mid-90s Detroit. Keith Tucker has branded his craft into a vision of dramatic, as well as rhythmic, movie themed scores that focus on the future; and challenges the mindset to evoke emotion into dance music.

Scan 7 - 313 - white

Designed by Justin Fines

UNCHARTED Lp. Optic Nerve Lp from the Axis Records Escape Velocity Series

Scan 7 - 313 - black

Heartbeat for Techno

Founded by the "Burden Brothers" (Octave One, Random Noise Generation) as sub-label to the already highly successful 430 West Records, Direct Beat looking back could be said has been much more than just another label; it was a pioneering platform for the 2nd wave of Techno; commonly referred to as "Detroit Techno Bass", that would go on to influence so many different genres and countries over the decade it remained at its prime; even after going temporarily defunct, that its impact is still in many ways being felt across the world.

An all-inclusive, hand crafted, collector’s box, created By Brian Dubois of (2:37am studios) and Arnold Steiner in association with AUX88. This Collectors box was conceived from sketches and conversations between the members while planning the Aux 88 portrait of an electronic Band documentary.

The simbiant beings Tucker and Hamilton known as AUX 88 have been re-assimilated into a dark sibiant species of technological voice and mind. They are Exterestrial Time travelers re-programmed by centuries of interstellar flight in the Aux quadrant. Aux 88 returns to earth originally known as dimension e now something very different In form and intellect. Aux 88 returns to earth originally known as dimension e now something very different In form and intellect. This electronically synthesized enduced state has shifting the duo back to dimension e to wreak havoc in the electronic under world. This new function mode Mad Scientist, has been set to a temporary mode in earth time. Witness the conversion of Aux 88 to …

Junted, Gloriously Primitive

Two composers of electronic music banished from earth & the mainstream for conducting and broadcasting forward-thinking soundscapes against the norm. Punishment: To remain/be used there as public broadcast programming. Result: To disrupt it.

A label consisting of intricate precise pieces, formed, maneuvered, and fused together to form unlimited possibilities.

The Optic Nerve is the dark electronic movie score sound of the streets of Detroit and the true Detroit Techno sound. The presentation of the music reflects the streets of Detroit in a cinematic soundscape environment, taking advantage of the producers' training in the various arts of concept and orchestral arrangements. The recordings focused on the idealism of escapism by the use of synthesizers and string-lines to convey a futuristic view and mirrored the sound of mid-90s Detroit. Keith Tucker has branded his craft into a vision of dramatic, as well as rhythmic, movie themed scores that focus on the future; and challenges the mindset to evoke emotion into dance music.

Don't just be a Dj or clone of other dj's be you. Enlighten others of all the great music that has been made. Wear it proudly and represent."AND IF SOMEONE ASK YOU FOR A TRACK TITLE PLEASE TELL THEM THE NAME"

SCAN 7 - 313 Detroit City-black

Optic Nerve Far Away shirt form Keith Tuckers first Soma Records Release

A minimal tribute to their classic album.

The classic audio chip icon in black.

The Electrifying Mojo that had such a huge influence on Detroit Techno

Modified art from the first Junted cassette

Scan 7 - logo 2000 (black)

United We Scan (white)

Scan 7 - logo 2000 (white)

The simbiant beings Tucker and Hamilton known as AUX 88 have been re-assimilated into a dark sibiant species of technological voice and mind. They are Exterestrial Time travelers re-programmed by centuries of interstellar flight in the Aux quadrant. Aux 88 returns to earth originally known as dimension e now something very different In form and intellect. Aux 88 returns to earth originally known as dimension e now something very different In form and intellect. This electronically synthesized enduced state has shifting the duo back to dimension e to wreak havoc in the electronic under world. This new function mode Mad Scientist, has been set to a temporary mode in earth time. Witness the conversion of Aux 88 to …

The Detroit club event lives on!