Azienda Generale Italiana Petroli 1926 Tapestry

Azienda Generale Italiana Petroli (AGIP) was established in Rome in 1926 under the auspices of the Italian government for the purpose of exploring, exploiting, and distributing Italy's underground resources. After the discovery of oil at Cortemaggiore near Piacenza in 1952, the then president of the state-owned company, Enrico Mattei, decided the company needed a logomark. The new logo depicted a stretched-out figure of a six-legged black dog with large red flames issuing forth from its mouth set against a yellow background and would go on to appear on service stations throughout Europe and in countless placements as a sponsor of a wide range of motorsports and events.