The I LIKE IKE Tapestry
I Like Ike Tapestry
designed and sold by FranklinPrintCo
Famous 'I LIKE IKE' Campaign slogan used furing Dwight D. Eisenhower's presidential campaign of 1952. It was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.
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