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Reddy Kilowatt is a fictional character that acted as spokesman for electricity generation in the United States for over 70 years. He is drawn as a stick figure whose body, limbs, and hair are made of stylized lightning bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears. His primary purpose was to put a friendly face on the newfangled electrical systems that were commonplace in the cities in the 1920s, but rural areas remained chronically underserved as people had many misconceptions about electricity. In 1930 almost 90 percent of farms in the United States were still without access to electric service, so new messaging targeting farmers were deployed to win over skeptical rural residents.

Remembering Reddy Kilowatt, the electric company mascot. Reddy Kilowatt was a cartoon character that served as a corporate spokesman for electric companies in the United States and other countries for over seven decades.

Reddy Kilowatt Baseball Hero

Reddy Kilowatt is a fictional character that acted as spokesman for electricity generation in the United States for over 70 years. He is drawn as a stick figure whose body, limbs, and hair are made of stylized lightning-bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears. His primary purpose was to put a friendly face on the newfangled electrical systems that were commonplace in the cities in the 1920s, but rural areas remained chronically underserved as people had many misconceptions about electricity.

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Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

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Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

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Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

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Best for electrician, engineer, electricity man, safety first, safety third 160s, 1970s fans.

As businesses thrived and the population grew in Minnesota, several utility companies consolidated and then incorporated in 1906 as Duluth Edison Electric Co. In the early 1920s, several major electric utilities and many municipal and privately-owned plants were still operating in the northeastern Minnesota area, but by 1923, after acquiring and consolidating many regional utilities, Duluth Edison was reformed as the Minnesota Power and Light Co.