Fido Dido Keep on Skating 1985 Retro Kids Hoodie

Fido Dido began life as a whimsical cartoon character created by Joanna Ferrone and Sue Rose. Rose first sketched him on a napkin in 1985 and then she and Ferrone produced shirts with the slogan "Fido is for Fido, Fido is against no one" in New York City. He became a local favorite that gained enough of a following that he became the mascot for one of the clear sodas on the market in 1987. Outside of the New York market, he initially failed to gain popularity, though as the America ushered in the '90s, he became an instant hit with his trendy look, laid-back attitude and unconventional take on life that fit well with the new decade.