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HURST

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HURST PERFORMANCE

hurst racing part

A reimagining of the Shepard Fairey "HOPE" poster in appreciation of the legendary West Ham United and England 1966 World Cup winning footballer Geoff Hurst.

Hurst Performance 1958

Hurst Performance 1958

The perfect gift for Oldsmobile Cutlass owner and enthusiast

Perfect gift for petrolheads and auto enthusiasts

The 1969 Hurst/Olds again used the 455-cid V-8 with W-30 heads, cam, distributor, and Force-Air induction. This engine, called the W-46, was slightly detuned from ’68, losing 10 bhp. A H/O modified Turbo Hydra-matic transmission with console-shifted Hurst Dual-Gate was mandatory. As high performance raced into the wacky late ’60s, the idea of a mad scientist conjuring up ever-more-potent 4-4-2s seemed almost reasonable, and Olds advertising was rife with the image of Dr. Oldsmobile in his baggy lab coat and silent-movie mustache. In a sense, there really was such a fellow: Jack “Doc” Watson, head of research for Hurst Performance Products.

A detail from a classic hot rod.

A reimagining of the Shepard Fairey "HOPE" poster in appreciation of the legendary West Ham United, Stoke City and England 1966 World Cup winning footballer Geoff Hurst.

At the height of the muscle car era, Oldsmobile made a deal with Hurst that worked out really well for both companies. In order to create a “halo” car, the two companies collaborated to produce special, limited edition, high-performance Cutlasses. The program started in 1968 with a run of 515 cars, and continued off and on for a number of years, with the final run in 1984, but for many fans, the 1968, 1969, and 1972 versions were the best out of the nine years these cars were offered. The inspiration for the production cars was the Hurst Hairy Olds of 1966-67, drag cars that made a huge impact – twin-engine, four-wheel-drive monsters that were really fun to watch.

This Pennsylvania-based performance legend started out as a maker of motor mounts for engine swaps and floor-shifters back in 1958, but they steadily expanded their product line through the 1960s. Hurst wheels, Line/Loc, and Swifter Shifter gloves were developed among other items, and later, Airheart Brakes and the Schiefer Manufacturing Company, which made clutches and other driveline components, were acquired. Hurst Performance floor-shifters were skillfully engineered, reliable and stirring in appearance, plus, their marketing was in tune with the times, catering to the flourishing muscle car movement of the 1960s. Their shifters infiltrated the drag racing, stock car racing, off-road racing and many other areas of motorsports.

Design Specs: automatic 3-speed gearbox; displacement: 7446 cm3 / 454.4 cui; torque: 678 Nm / 500 lb-ft; base curb weight: 1686 kg / 3717 lbs.

Left side, Strong side

Hurst Performance, Inc. of Warminster Township, Pennsylvania, manufactured and marketed products for enhancing the performance of automobiles, most notably muscle cars.

This Pennsylvania-based performance legend started out as a maker of motor mounts for engine swaps and floor-shifters back in 1958, but they steadily expanded their product line through the 1960s. Hurst wheels, Line/Loc, and Swifter Shifter gloves were developed among other items, and later, Airheart Brakes and the Schiefer Manufacturing Company, which made clutches and other driveline components, were acquired. Hurst Performance floor-shifters were skillfully engineered, reliable and stirring in appearance, plus, their marketing was in tune with the times, catering to the flourishing muscle car movement of the 1960s. Their shifters infiltrated the drag racing, stock car racing, off-road racing and many other areas of motorsports.

OLDSMOBILE CUTLASS HURST

Hurst floor-shifters were skillfully engineered, reliable and stirring in appearance, and their marketing was in tune with the times, catering to the flourishing muscle car movement of the 1960s. They were promoted through advertising, countless contests and other special programs that even included Hurst-sponsored giveaway cars.

Hurst Point Lighthouse is located at Hurst Point in Hampshire in the New Forest, and guides vessels through the western approaches to the Solent.

This Pennsylvania-based performance legend started out as a maker of motor mounts for engine swaps and floor-shifters back in 1958, but they steadily expanded their product line through the 1960s. Hurst wheels, Line/Loc, and Swifter Shifter gloves were developed among other items, and later, Airheart Brakes and the Schiefer Manufacturing Company, which made clutches and other driveline components, were acquired. Hurst Performance floor-shifters were skillfully engineered, reliable and stirring in appearance, plus, their marketing was in tune with the times, catering to the flourishing muscle car movement of the 1960s.

Hayden Hurst Cincinnati Highlight

Hayden Hurst Cincinnati Rough

Hurst Drag Racer

Hurst Lighthouse, Hampshire, New Forest

Design inspired by the iconic West Ham United 1976 Cup Winners Cup Final jersey

Celebrating the England World Cup winning team of 1966.

Hurst Performance 1958

Oldsmobile's Hottest Number! Surly Dr. Olds would approve.

An all time classic Hammers design, worn in 1966 as they reached the European Cup Winners Cup Semi Final

The 1969 Hurst/Olds again used the 455-cid V-8 with W-30 heads, cam, distributor, and Force-Air induction. This engine, called the W-46, was slightly detuned from '68, losing 10 bhp. A H/O modified Turbo Hydra-matic transmission with console-shifted Hurst Dual-Gate was mandatory. As high performance raced into the wacky late '60s, the idea of a mad scientist conjuring up ever-more-potent 4-4-2s seemed almost reasonable, and Olds advertising was rife with the image of Dr. Oldsmobile in his baggy lab coat and silent-movie mustache. In a sense, there really was such a fellow: Jack "Doc" Watson, head of research for Hurst Performance Products.

A view of Hurst Point which is situated at the seaward end of the shingle spit that extends from Milford-On-Sea. The end of the spit is only three-quarters of a mile from the Isle of Wight

This Pennsylvania-based performance legend started out as a maker of motor mounts for engine swaps and floor-shifters back in 1958, but they steadily expanded their product line through the 1960s. Hurst wheels, Line/Loc, and Swifter Shifter gloves were developed among other items, and later, Airheart Brakes and the Schiefer Manufacturing Company, which made clutches and other driveline components, were acquired. Hurst Performance floor-shifters were skillfully engineered, reliable and stirring in appearance, plus, their marketing was in tune with the times, catering to the flourishing muscle car movement of the 1960s. Their shifters infiltrated the drag racing, stock car racing, off-road racing and many other areas of motorsports.

1968 was a very big year for the 442, starting with the fact that it was finally made into its very own model. From the time that the first 442 was released in 1964 up until 1967, it had been purely a performance package that could be added to the F-85 or Cutlass midsized Oldsmobile lines. With stellar sales and growing interest in the muscle car class as a while, Olds wisely decided to put the 442 out on its own. 442 models that came equipped with the W-30 Force-Air induction system took in cold air from around these lights. The W-30 package, which had been first introduced at the end of the 1966 model year, had unique internal engine modifications that included special heads and a high output cam.

AN AMERICAN ICON SINCE 1985