RoyGBiv Reverse by BenCapozzi Pin
Roygbiv Pin
designed and sold by bencapozzi
I was listening to the great Invisibilia podcast from NPR on “the Secret Lives of Clothes” and they were discussing the power of clothes and a simple experiment where subjects say the color of a word they’re shown, but the word is the name of a different color. This proved pretty tricky for some folks, and I thought of this as a sort of simple mindfuck. Classic Helvetica font with the colors mismatched/reversed. Enjoy!
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