WEGR Rock 103 Retro Walrus Sticker
Memphis Sticker
designed and sold by RetroZest
The station first signed on in March 1967 as WREC-FM, sister to WREC 600 AM. In December 1975, the station went to an automated Country music format with the call letters WZXR. On September 25, 1977, the station switched to AOR. Except for a brief flirtation with Top 40 in 1985 and 1986, the station has played some form of rock ever since. Known as "Rock 103," WEGR has been consistently programmed with a classic rock format for more than 40 years. Its mascot is a walrus, which has seen numerous incarnations. The "rock" in this logo is the same as WKLS Atlanta's 96 Rock logo.
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