Jerry Lewis Cinema 1969 T-Shirt
Cinephile T-Shirt
designed and sold by JCD666
In 1969, actor Jerry Lewis agreed to lend his name to a franchise business offered by National Cinema Corp Dubbed 'Jerry Lewis Cinema,' (JLC) the new franchise was sold as a turn key movie theater. Sales materials stated that theaters could be operated by a staff of two with the aid of automation and support provided by the franchiser. A forerunner of the smaller rooms typical of later multiscreen complexes, a JLC was billed in franchising ads as a "mini-theater" with a seating capacity of between 200 and 350. The success of the chain was hampered by a policy of only booking second-run, family-friendly films. Eventually the policy was changed, and JLC was allowed to show more competitive movies.
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